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About us

About Smart Cub Learning

Smart Cub Learning is an 11+ learning platform for families and tutors, covering Maths, English, verbal reasoning and non-verbal reasoning.

James Phoenix, founder of Smart Cub Learning

Meet James, our founder

I’m James Phoenix, the founder of Smart Cub Learning. My aim is to help children learn faster through more interactive ways of learning.

I want children to explore ideas, try things for themselves and see what happens, rather than only read an explanation. Smart Cub Learning brings interactive lessons, focused practice and feedback together to help them understand what they are learning.

Know what to practise next

Start with a free diagnostic to find a useful starting point for your child. Follow it with lessons and focused practice, then use topic-by-topic progress reports to decide what to work on next. Families can use the platform independently or alongside a tutor.

Explore our 11+ exam plan, try free interactive exercises, or compare the plans and pricing. Test formats vary by school and area; preparation cannot guarantee a school place.

Who runs Smart Cub Learning?

Smart Cub Learning, also written as SmartCub Learning, is operated by Just Understanding Data Ltd.

Business address: 68, Kings Ride, Penn, High Wycombe, Buckinghamshire, HP10 8BP, United Kingdom.

Built for children, managed by adults

Parents and tutors manage accounts and progress. Children use a username, PIN and avatar. Read our safeguarding approach and privacy policy to understand how we support safe learning and handle data.

Contact us

For questions about the platform or help with your account, email [email protected].